Its main ingredient is Freekeh, an ancient grain from the Middle East. Freekeh is a young green wheat that has been roasted and cracked giving it a distinct flavor that is nutty and smoky. So yes, it is not gluten free, but hold on, it’s a healthy whole grain.  This ancient grain is in the same group as Teff and Quinoa, but its nutritional benefits smack down a lot of other grains.